We help experts and speakers connect with their ideal clients and grow thought leadership using other people’s podcast.
Super charge your way to notoriety and business growth with an omni-channel approach with podcasts at the center. You’re an expert, but it won’t matter if nobody knows that.
We've worked with some amazing teams...
…and we can help you too
Are you tired of pouring endless hours into social media with little to show for it?
We get it.
I’ve been a small business owner for several years. There were so many mixed messages when I started about how to create awareness and increase demand - and most of them centered around creating endless content for social media.
One day I decided to analyze our numbers. What marketing channel(s) was the most successful? I realized that our agency made most of its revenue through referrals and content marketing outside of social media.
I had a feeling, but seeing the numbers on paper made it clear to me. I needed to shift my focus.
So, I stopped fussing over Canva templates for social media and worked with my team to craft pitches for more podcasts, local press, and speaking engagements in order to build our list.
It worked.
We went from a struggling agency to a multi-six figure agency in just under a year.
Now as a consultant, I want to help fellow experts, consultants and speakers as I can to step from behind their proverbial desks and step from behind the shadows into true business ownership. Becoming the face of your brand.
I know it’s scary, but it is really one of the easiest ways to grow your business.
You are your best salesperson. You are going to be the difference between doing ok (or just good) to scaling your business to new heights.
Content creation for content creation’s sake
You're stuck in "good enough" mode, with a to-do list longer than your arm. That awesome podcast episode you're about to record? It'll probably end up as just another replay link.
Wave Goodbye to…
An over emphasis on vanity metrics (e.g. follow count)
Obsessing over follow count. You’re running out of ideas of content to post, and you’re not using any other channel (at least, not intentionally) to promote the business. You focus almost entirely on social media for content marketing solutions.
Snooze-worthy content with no results.
You’re not really sure how to make a B2B brand sound like an actual human. So, the content is dry, and even you are bored by the pieces you’ve been sharing to prospects, clients and partners.
Omni-channel content marketing solutions
You’re incorporating other channels, like email marketing, SEO, podcasting, live events, etc. to generate new leads. You’re using and reusing content created from those efforts, and making the most out of your (now massive) content library.
Say Hello to…
Involving a team of experts
No more marketing in a silo. Your “team” both internal and external will be active participants in the content creation process. Everyone is all hands on deck when it comes to creating content that truly drives impacts. The best part is…you’re no longer a bottleneck and you don't even have to break out your dance moves on TikTok to get it done.
Growing with intention using content
No more spraying and praying. You’re testing, but you’re also tracking. You’re reviewing results and testing again. You have your time back, and you’re no longer overwhelmed. Dear I say, you’re actually a little overjoyed by the shift in your content strategy because you’re seeing the results.
Karen Easley, No Lashing Matter
“I recently opened a second location for my business in a new city and was struggling to figure out the best way to market to the new demographic. After one conversation with Carrolee, she gave me actionable advice on how to leverage community influencers and develop a customer loyalty program that has led to an increase in return customers and more brand awareness. She was a great listener and within minutes gave me advice that has transformed my business.”
“Social media engagement rates have plummeted the last 15 years. Ad engagement, too…The visibility of TV and print advertisements have died off with those mediums…But, by and large, every marketing channel that’s risen in the last quarter century has fallen in efficacy the last decade.
Except email.”
Source: https://bit.ly/4dJE8Tn
Soon, you won’t have a choice but to get “Anti-social” with your content, and the leaders who take advantage of an omni-channel approach now will win in the future.
Ways To Work With Us
Pitch Perfect
Podcast Accelerator
Whether you’re brand new to the idea of telling your story in podcast interviews, or you’ve been wanting to take a more intentional approach to your appearances but just not sure how, our Pitch Perfect Podcast Accelerator is for you.
Other People’s Podcast (OPP)
If you’re looking for a way to create evergreen content that will in one swoop help with your SEO efforts, demand generation, and help build your thought leadership all at the same time, try leveraging other people’s podcasts. On top of everything you get in the Pitch Perfect subscription, OPP packs the content creation punch. We will plan, pitch, and then repurpose content to help you make the most of every appearance.
Training/Speaking
(Corporations/
Nonprofits)
At the core of a great professional speaker is their ability to tell a good story. A story good enough to not only be aspirational, but motivational. One that moves audiences to action. As a poet, licensed preacher, and experienced content marketer, Carrolee is the consummate storyteller.
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Steal our Pitching Secrets with the new Podcast Pitch Guide!
Take the guesswork out of the process. Nail down your perfect pitch to unlock the power of podcasting. You don't have to have your own podcast to get consistent, qualified leads. For the price of a latte at Starbucks, you'll gain access to a proven 3-step system that will help you to prep, pitch, and leverage every podcast feature to get in front of the people you'd otherwise have to pay thousands to find online.
