Pitching Preparation Before you can shine on podcasts, you need to clearly articulate what makes your expertise unique and valuable to your target audience. This foundational step ensures that every aspect of your podcast guesting strategy is intentionally designed to attract your ideal clients and position you as the go-to expert in your field. We help you develop the essential elements that will make hosts and audiences eager to hear your perspective.

• Development of your "Power Points" - the three core topics you're uniquely qualified to discuss

• Creation of a professional guest info sheet (digital press kit)

• Identification of your perfect podcast persona

• Development of a compelling lead magnet and landing page

• Strategic planning of your conversion path

• Optimization of current assets for podcast audiences

Pitching Process Getting booked on the right podcasts is both an art and a science. Rather than taking a spray-and-pray approach, we implement a strategic outreach system that connects you with shows where your expertise will resonate most powerfully. Our tailored pitching process ensures you're not just getting any visibility, but the right visibility with audiences ready to engage with your message.

• Monthly curation of 5 strategically selected podcasts aligned with your goals

• Customized pitch development for each show

• Host relationship building and follow-up management

• Scheduling and logistics coordination

• Progress tracking and reporting

• Pitch refinement based on response data

Podcast Interview Preparation A great podcast interview isn't about winging it – it's about strategically weaving your expertise, stories, and value proposition into a compelling conversation that serves both the audience and your business goals. We ensure you're fully prepared to deliver maximum value while naturally incorporating elements that will drive interest in your services.

• In-depth show research and audience analysis

• Story development aligned with your Power Points

• Custom talking points to maximize content repurposing

• Mock interview sessions with feedback (as needed)

• Strategic placement of lead magnet mentions

• Creation of custom tracking links for ROI measurement

Content Creation & Amplification Your podcast interview is just the beginning. We transform each appearance into a content ecosystem that continues to attract and convert your ideal clients across multiple channels. By strategically repurposing your interview content, we extend its reach and impact while maintaining a consistent message that builds your authority in your field.

• Development of 10 social media posts per podcast appearance

• Creation of SEO-optimized blog post from interview content

• Email sequence development for episode promotion

• Custom promotional assets for your email list

• Strategic content calendar integration

• Quarterly content strategy planning to maximize reach

• Development of audience-specific calls-to-action

• Integration with existing marketing channels