In the Press: Carrolee Featured
We recently connected with Carrolee Moore and have shared our conversation below.
Hi Carrolee, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
My work ethic is definitely from my father. He immigrated to this country in 1998 with limited education and so many dreams. From his first year in this country my dad worked ceaselessly to provide for our family. He often worked two full time jobs, and found time between those two jobs to do odd jobs on the side for extra money. He did this for decades.
It’s really hard to watch someone work that hard and not be influenced in some way.
My dad passed away in 2021, and one of the last things he told me as we talked about my entrepreneurial journey was to “never give up.”
Those words ring in my head whenever I am having a hard day, or something seems impossible to attain. I work hard, because I enjoy what I do and I, too, have dreams. Like my dad, I am going to work as hard as possible to make them come true. Even if there are people who don’t understand why I’m choosing to take this route.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I am a professional storyteller. I get paid by my clients – both as owner of my agency CMC Marketing Company and as a brand business coach – to help them cut through the noise and develop messaging that resonates (and pushes conversion).
I am a writer, a speaker and a graphic designer with over 15 years of experience. Central to all I do is the age-old truth that people, heritage and culture are connected through stories. We remember stories more often than we remember statistics. We recall how someone made us feel because of the words they chose to use, no matter what they meant. Words, graphics, art, photos, videos, and any other form of media are simply vehicles by which stories are shared and that’s why I love them all.
See, storytelling is a part of my essence. Blame it on my Jamaican upbringing, or my deep history as part of the Black church, I just think good storytelling is THE most important thing we can do as a society. After all, the stories we tell ourselves become history.
This is what excites me. The opportunity to help businesses tell their stories and create outsized impact from my small contribution.
At CMC Marketing Company, we deliver brand clarity to businesses looking to scale by offering branding, web services, and reputation management services. We specialize in offering bespoke (read: custom) options in a market place filled with templated work being passed of as unique.
Soon, we will be niching down to focus solely on businesses that are helping the elderly population. My experience with my father’s illness and the care that I saw poured out from his care team left an indeliable mark on me. Those experiences led to a desire to help companies that aid the elderly sharpen their messaging and build an online presence that properly reflects their amazing impact.
Services we currently provide:
– In-house web Design ($1500+)
– In-house branding (logos, custom graphics, social content) ($3000+)
– Retention / Re-marketing Strategy (Done with email marketing) ($2000+)
– Reputation Management ($250+)
If you’d like to learn more about what my agency can do for you, please visit https://cmcmarketing.co/. For business owners (specifically, solo-entrepreneurs who would like to gain clarity with their messaging so they can sell better, I’d love to chat! You can read more about my coaching services and reach out at https://www.carroleemoore.com/.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
If I had to choose three qualities, skills or areas of knowledge that were most impactful in my journey I would say they’d be self belief, ability to remain a student, and networking.
Believing in yourself sometimes is all you have. Family members, friends you’ve had for years, and even your partner may not understand what you’re doing. Your dreams don’t make sense to them. The things you have to go through in order to birth that dream doesn’t make sense. Until it does. Believing you can make your dreams come true is integral. You won’t make it in entrepreneurship without this part. Mindset is extremely important.
Remaining a student means you’re always open to learning. When you’re meeting with people, don’t just have your hand out looking for connections or for things to be given to you. Come prepared with questions that will help you to THINK your way out of situations. When you’re always a student, you’ll inevitably surround yourself with people who can teach you. Folks who are steps ahead. The impact of that is you’ll excel much faster because you learn from their mistakes, etc. Don’t be in too much of a rush to be an “expert” before you master being a student. Oh, and read. A LOT. Don’t skip that part. Ha!
The saying “your network is your net worth” is a bit overly used, but it still remains true. Especially in entrepreneurship, it truly is all about who you know. You recognize that most “wins” are actually tied to someone knowing the right person. You also recognize that your reputation is everything. So, as you build your network, be mindful of the brand you’re creating. Ensure that you represent yourself well. Be sure to ask more questions than you speak about yourself. Don’t just meet someone once and check it off your list. Be methodical in how you connect and reconnect so you can leverage those connections to help people in the future and put yourself in a great position to be positively remembered.
Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?
I could name a number of books that have been helpful for me as a professional and even help me to operate more efficiently (cough: Atomic Habits by James Clear), but by far the book that has played the most important role in my development is the Bible.
When I’m feeling discouraged and attacked, I study the book of Job. When I need a reminder that there are seasons for everything and my experiences are not in vain, I study the books of Romans and James.
The book of Proverbs keeps me grounded and is a great reminder that wisdom is often birthed through hardships. When I need a reminder that God can handle my grievances I turn to the Psalms.
There is no other book that can comfort and challenge me the way the Bible does. It is not an instructions manual for me.
In many ways I view it as a reminder that I am not on this journey alone. If I had to choose my favorite book, it would be Romans. My favorite chapter in that book is chapter 8. My favorite verse in that chapter is verse 18.
Original post: https://boldjourney.com/meet-carrolee-moore/