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Marketing is not Sales, but…
Recently I’ve noticed an effort to essentially define marketing as pseudo sales (or sales enablement), and I find that to be problematic. Here's why...
Is Your Website Optimized for Success?
Most micro and small business owners grossly underestimate what’s possible from leveraging a well-designed and well-written website.
I always use the analogy of a Realtor. Realtors are the nucleus for the home services industry. With just one brokered deal from a realtor, they feed the inspector, adjuster, title company, mortgage broker, etc.
Same is true for your website.
2024 Content Marketing Trends
Really, I could have just said "trend" because I think we all know AI is ruling 2024. However, I think it's important for us to discuss the opportunities available to business owners, and the potential pitfalls if this technology isn't used responsibly.
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